Born x Raised Clothing
Born x Raised Clothing stands as a beacon of authenticity in the realm of streetwear fashion. Capturing the essence of Los Angeles culture since its inception in 2013. Founded by Spanto (Chris Printup) and 2Tone (Alex Erdmann). The brand has garnered widespread acclaim for its bold designs, powerful messaging, and unwavering commitment to community.
Origins and Philosophy
Born x Raised was born from a desire to preserve and celebrate. The true spirit of Los Angeles amidst rapid urbanization and cultural shifts. Both Spanto and 2Tone, natives of Venice, California, envisioned. The brand as a homage to their hometown’s raw and unfiltered identity. The name “Born x Raised” reflects their deep-rooted connection to LA and their pride in their upbringing.
Design Aesthetic
At the core of Born x Raised’s design aesthetic lies a gritty and unapologetic portrayal of urban culture. Their apparel features striking graphics, bold typography, and poignant slogans that resonate with themes of identity, resistance, and cultural pride. Drawing inspiration from various facets of Los Angeles culture including Chicano heritage, skateboarding, punk rock, and hip-hop. Each piece serves as a canvas for storytelling and pays homage to the city’s diverse history.
Community Engagement
Community engagement is a fundamental aspect of Born x Raised’s mission. Spanto and 2Tone are deeply committed to giving back to their community. Their platform to address social issues and support local initiatives. Through collaborations with local artists musicians and organizations. The brand strives to uplift and empower the community. The loyal following and respect within and beyond the fashion industry.
Notable Collaborations
Born x Raised has collaborated with a diverse range of brands and artists resulting in collections. That merge its distinct style with iconic imagery. Collaborations with Converse, Levi’s, and the Los Angeles Football Club, among others. The brand to extend its reach while staying true to its core values and aesthetic. These partnerships blend Born x Raised’s urban sensibility. The cultural richness of its collaborators, creating collections that encapsulate the essence of Los Angeles street culture.
Cultural Impact
Beyond its influence in fashion, Born x Raised hoodie serves as a cultural force, advocating for the preservation of Los Angeles’ cultural heritage. The brand stands as a symbol of resistance against cultural erasure and gentrification, emphasizing the importance of honoring and preserving the city’s unique identity. Through its designs and community engagement efforts, Born x Raised amplifies the voices of marginalized communities and fosters a sense of pride and belonging among its audience.
Conclusion
Born x Raised Clothing is more than just a streetwear brand; it is a movement that celebrates authenticity, resilience, and community. With its bold designs, powerful messaging, and commitment to social responsibility, Born x Raised continues to make a meaningful impact on both the fashion industry and the cultural landscape of Los Angeles. Whether you’re drawn to its striking visuals or its meaningful storytelling, invites you to embrace the spirit of authentic street style and join in the celebration of urban culture and identity.
Origins and Vision
Born x Raised emerged from a desire to honor and preserve the authentic identity of Los Angeles amidst rapid gentrification and cultural shifts. Spanto and 2Tone, both Venice natives, founded the brand with a mission to pay homage to their hometown’s raw and unfiltered spirit. The brand’s name, “Born x Raised,” reflects their deep-rooted connection to LA and their determination to uphold its legacy.
Design Aesthetic
Born x Raised’s design aesthetic is characterized by its gritty and unapologetic style. The brand’s apparel features bold graphics, striking typography, and powerful messages that resonate with themes of identity, resistance, and cultural pride. Influenced by various elements of Los Angeles culture, including Chicano heritage, skateboarding, punk rock, and hip-hop, each piece serves as a canvas for storytelling and reflection of the city’s diverse history.
Community Engagement
Community engagement is at the core of Spanto and 2Tone are deeply committed to giving back to their community, using their platform to address social issues and support local initiatives. They frequently collaborate with local artists, musicians, and organizations to create projects that uplift and empower the community. This dedication to social responsibility has earned Born x Raised a loyal following and respect within and beyond the fashion industry.
